.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness company has actually onboarded Indian cricketer KL Rahul as a brand ambassador as well as a capitalist in the provider, it showed to ETRetail.Without revealing the exact percent of concern the cricketer has actually taken, the business said it is actually a significant and also strategic investment.This partnership strives to utilize KL's great recognition, particularly amongst young people as well as physical fitness fanatics, to broaden Boldfit's dip untrained markets and also demographics around India.Sharing regarding the company's development strategies, Pallav Bihani, owner and CEO of the business pointed out, "Our team are going all-in on increasing our activewear and also shoes groups, which are actually set to redefine the fitness market. These portions are our potential development engines." Currently, exercise and also yoga exercise accessories drive most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand accomplished an income of Rs 73 crore. With calculated projects and this alliance, the brand aims to reach out to a profits of Rs five hundred crore through FY26. Established in 2018, it currently provides over 1 crore clients each year and also intends to expand this reach to 5 crore using this partnership. Also, it is enhancing its source establishment structure to make certain rapid shipping and also consistent item availability.Looking onward, the D2C startup counts on an eruption in on-line traffic, social media sites engagement, and higher sales around our flagship classifications.
Released On Aug 1, 2024 at 10:46 PM IST.
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